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5 Benefits of Custom Printed Programmes for Your Next Event

Custom printed programmes aren’t just helpful for sharing important information - they can help your event run smoothly and keep attendees informed. When done right, they also provide something special for people to take home at the end of the event.

Whether you are hosting a concert, festival, conference, wedding, community event, or more – custom printed programmes are a practical and thoughtful addition to your event.

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Why You Need Custom Printed Programmes For Your Next Event (Key Takeaways):

1. Share essential event information

2. Reflect the personality of your event

3. Provide sponsorship opportunities

4. Serve as memorable keepsakes

5. Keep everything running smoothly

Custom Printed Programmes Keep Guests In The Loop

If you are running an event and want it to be a success, it’s crucial that your guests or festival-goers know exactly what is happening, where and when.

Programme printing is a simple yet effective way to share all the important details your guests need to know. This can include schedules, maps, and information about speakers, timings or performers.

Having everything in one place and on hand helps your guests easily navigate your event and ensures they don’t miss out on what they want to get involved in or see at your event.

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Printed Programmes Add A Personal Touch

Whilst printed programmes can share helpful information, they can do so much more! They can help to reflect the image and personality of your brand and create excitement for your event.

From the design and content to the layout, you can include everything from your logo, brand colours, and photos to tie in with your chosen theme.

Whether you are creating a formal programme for a gala or corporate event or a fun programme for a festival or community event – programme printing gives you a chance to design something creative to show off your event and create a unique experience for your guests.

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Opportunity for Sponsorship

Running an event can be costly if you don’t keep a close eye on your budget. However, a great way to offset some costs of your event is to partner with companies to sponsor your event by including adverts with logos and sponsor messages in your printed programmes.

This can add value to your event whilst also contributing to your event costs. It's also a great way to build stronger connections with sponsors, which in turn can benefit your future events!

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Printed Programmes Can Be A Keepsake

Having a little reminder of a great event can bring back great memories for guests long after the event is over. Printed programmes can be more than a useful tool during the event, they can be a keepsake for guests and can encourage future sales and returning visitors.

Whether it’s a wedding programme with heartfelt messages or a festival programme signed by performers, these printed materials can hold sentimental value and spark memories long after the event is over.

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Printed Programmes Help Events Run Smoothly

Printed programmes aren’t just for guests - they’re helpful for organisers too. They set out the flow of the event, helping everything stay on track.

When guests know what’s happening and when, there’s less confusion, fewer questions, and more time for everyone to enjoy the event!

It’s a simple and effective way to stay organised and ensure the event runs smoothly.

Custom Programme Printing From Secprint

At Secprint, we offer high-quality custom programme printing for all events.

With over 25 years of experience in the event and leisure industry, we provide a range of event printing solutions including tickets, wristbands, lanyard cards and signage. We also offer lanyard programmes, which are the perfect accompaniment to your traditional printer programmes.

If you don’t have your own artwork available, our creative design team can create this on your behalf to ensure that your event and vision are brought to life.

Whether you’re planning a large-scale festival or a small community event, we’re here to help make your printing effortless and impactful!

Get in touch with us today to discuss your programme printing and event printing needs, or call us on 01709 780 008.


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By Richard Warne

Richard has worked in the print industry for over 25 years, He's worked for manufacturers, print management companies and has been responsible for the operational print for some of the UK's largest blue chip companies.

08/01/2025