How Can I Print My Tickets Securely: Our Guide
As an event organiser, you need to make sure your staff and guests have an enjoyable experience from start to finish – but that can’t happen if queues are too long, spaces are overcrowded, and there’s confusion around who is permitted access to where and when.
Smart access control is the foundation of a successful event, and with the use of secure printed tickets, you can eliminate unauthorised entry, enhance guest experiences, and protect your reputation.
Keep reading to learn the importance of secure ticket printing and how you can get started.
What Are Printed Event Tickets?
Printed event tickets are physical tickets that permit access to a particular event at a set date and time. At their most basic level, event tickets should answer all essential questions about the event, including the event name, description, location, date, time, and any variables such as section and seating allocation.
To make the most of printed tickets, event organisers should incorporate striking designs to reinforce their brand identity, increase recognition, and boost anticipation for the event. They should also consider additional security features to streamline gate entry and protect against fraud.
The Importance of Secure Ticket Printing
Without added security features, printed tickets are vulnerable to counterfeiting and duplication - and if false versions of your tickets are sold to the public and noticed at the door, your guests will be disappointed, the credibility of your event will be tarnished, and trust in your future events will be lost.
Alternatively, if fraudulent tickets are not noticed at the door, they pose a significant risk to staff and genuine attendees by allowing too many people to enter the event. Mismanaged crowds can quickly become dangerous, compromising the safety of those inside and possibly violating venue capacity regulations.
Fake tickets can also lead to significant financial loss for event organisers. This could occur if counterfeits are sold at a lower price than the originals before the event, or if the circulation of counterfeits negatively impacts the reputation of any sponsors and partners and causes them to avoid investing in the organiser’s future events.
How Can I Print My Tickets Securely?
Effective access control is crucial for maintaining a safe, enjoyable, and reputable event experience for all stakeholders. This can be achieved through a combination of different ticket security features to combat ticket counterfeiting and optimise admission processes.
1. Metallic & Holographic Foils
Use metallic or holographic foiling to create striking, colour-shifting optical effects that are impossible to replicate. This feature can massively deter counterfeiting and help your admissions staff authenticate genuine tickets quickly and more accurately.
2. Barcodes & QR Codes
Incorporate unique codes for your staff to scan at the door, ensuring only authorised tickets are accepted. These can be integrated with your current technologies and systems to maximise operations – reducing queue times and providing a more enjoyable experience for guests.
3. Bespoke Design
Create intricate and engaging ticket designs that are difficult to replicate, not only adding an extra layer of security but also the opportunity for personalisation to emphasise your brand and leave a memorable impression on your attendees.
4. UV Ink Watermarks
Include custom, UV ink watermarks that change colour under certain lighting conditions. This feature is challenging for any counterfeiter to duplicate and makes it much easier for admissions staff to identify genuine tickets.
5. Sequential Numbering
Assign serial numbers to each ticket, corresponding with attendees’ sign-up information to confirm legitimacy. This process can be integrated with your digital systems to simplify tracking and speed up admissions at the door.
6. Tear-Apparent Paper
Choose a distinctive, tear-apparent paper stock that admissions staff can rip to reveal a coloured centre and verify the authenticity of the ticket. This paper is especially resistant to replication and is useful for identifying tickets that have already been used.
7. Third-Party Verification
Collaborate with a reputable printing company or security expert for third-party verification of your tickets’ security features to ensure the highest level of protection against duplication and multi-use at your event.
Print My Tickets: How to Find a Reputable Printing Company
Secure ticket printing plays an important role in effective event access control. When event organisers partner with a trusted printing company, they are well-positioned to protect their event against fraud, enhance staff and guest experiences, and reinforce a positive brand image – encouraging more sales, sponsors, and success in the future.
When searching for the right partner for your printing needs, you should first consider your objectives and budget. Then you should spend some time researching printing companies that offer:
- Extensive print knowledge & experience
- Good value for money
- Excellent customer service & proven track record
- Suitable paper, inks & printing capabilities for your needs
- Efficient production & delivery processes
If you’re looking for secure event ticket printing services, Secprint can help! With over 25 years of experience in event and commercial printing, we specialise in delivering trusted, high-quality, budget-friendly secure ticket printing solutions to ensure your event’s success.
You can learn more about the benefits of printed event tickets and our capabilities by reading our blog, or visit our online Shop to start working on your order today.
30/07/2024