music festival advertising poster mock-up

How Printed Promotional Products Can Help You Drive Ticket Sales

Hosting events is fun and rewarding, but the hardest part is selling enough tickets to make it a success. Even the most exciting events can struggle with attendance if no one knows about them. Luckily, there’s a great solution to this problem that won’t break the bank.

Promotional print is a cost-effective way to promote your event and increase ticket sales. In this blog post, we’ll explore the various types of promotional print available and how they can help you generate more interest in your event.

The Best Promotional Printing For Your Event

Promotional Posters

Printed promotional posters are a great way to spread the word about your upcoming event and help you secure ticket sales. Posters offer many advantages over other forms of advertising, such as:

Cost-effectiveness: Printed posters are low-cost and economical. They’re also easy to produce in bulk, meaning you can reach more people for less money than other forms of publicity.

Reach: Posters have excellent reach potential, making them ideal for targeting large audiences. Poster distribution is also an effective way to capture people’s attention, whether on lamp posts or in store windows.

Branding: Promotional posters allow you to develop your brand identity and create a strong visual presence in the market. You can use custom-printed posters to reinforce brand messages, as well as highlight special offers or promotions related to your event.

Visibility: Posters are visible even from a distance, making them an excellent choice for reaching customers on the go. With attractive designs and eye-catching fonts, posters can be seen easily from afar and help you capture attention quickly.

Overall, promo posters are a great way to spread the word about your upcoming event. They offer excellent reach potential and cost-effectiveness, helping you get the most out of your advertising budget while driving more ticket purchases!

Learn more about our digitally printed posters.

Event flyers

Flyers are a classic form of promotional print and for good reason. They’re eye-catching and easy to distribute. You can hang them up in public places, give them out at events, or hand them out to people on the street.

Flyers come in various sizes, from small handouts to larger posters that can be hung on walls for maximum visibility. You can create the flyers yourself or work with a professional designer to create something truly special.

And by adding a QR code to your flyers, you can quickly and easily direct people straight to your website or contact details. This will help drive ticket sales, as well as promote your future events and any other services or products.

Check out our high-quality, low-cost, digitally printed flyers.


Leaflets are similar to flyers but usually contain more detailed information about your event. They’re also great for events that require more explanation, such as educational workshops or conventions.  

A must-have for your marketing toolkit, leaflets offer a wide range of benefits, including:

Easy on the budget – Leaflets cost far less than other forms of advertising yet can still reach a broad audience.

Targeted messaging – With leaflets, you can present targeted messaging that speaks directly to your target demographic, allowing you to create a compelling call to action.

Versatile – Leaflets can be distributed in various ways, such as at conferences or through mailings, providing a wide range of distribution options.

Easy to distribute – Leaflets are lightweight and easy to carry around, making them ideal for handing out at events or giving away in bundles. This makes it convenient for people who may not have access to the internet or other digital channels.

Leave an impression – Leaflets help leave a lasting impression with potential customers that can be difficult to achieve through other forms of advertising. They provide a tangible item that people can keep on hand, allowing them to remember the event or visit your website for more information.

Customisable – You can also customise leaflets with graphics, photos, and text to create something unique and engaging. This allows you to make an impactful statement about your event or brand in a low-cost way.


Postcards are another classic form of promotional print that’s cost-effective and easy to distribute. Their handy size means you can include them with product deliveries, hand them out at networking events or mail them to your identified target audience.

They’re also ideal for events that require less information or if you want your message to be short and sweet.

Learn more about our range of printed postcards.

Promo cards

Custom-printed promo cards are a modern form of promotional print that offers a unique way for event marketers to reach new audiences. They can be used as a ticket or voucher and usually come with a special discount or offer.

Adding promo cards to your marketing mix will help you:

  • Tempt new customers and raise brand awareness
  • Increase brand loyalty and retain customers
  • Target different demographics and expand your reach
    Capture customers’ attention and stand out from other events
  • Motivate potential customers to purchase tickets faster

Promote your print on social media

Once your promotional print is ready, share it widely across your social media channels to build excitement, generate interest, and get people talking.

It’s a quick and easy way to reach and interact with a broad audience, and you can measure how well your promotion is going through social media insights.

Promotional Printers Rotherham

Secprint Ltd. is a digital printing company based in Rotherham, South Yorkshire. We have specialised in printed promotional products for the leisure and entertainment industries for over 25 years.

To help drive ticket sales and sell out your next event, contact us today for a chat and a no-obligation quote on our affordable range of promotional print items.

Author: Secprint