Top Tips for Designing Your Aluminium Tray Sign for Maximum Impact

Our Top Tips For Designing Your Aluminium Tray Signs

At Secprint, we provide a fully customisable service, ensuring our aluminium tray signs are perfectly tailored to meet each customer’s unique needs. To help you maximise the impact of your signs and ensure they deliver effectively, we’ve compiled our top tips for designing aluminium tray signs:

Understand Your Audience

The first step in any design project is to clearly understand your audience. This involves considering their preferences, expectations, and the message you want to communicate. For instance, a retail business might require bold, eye-catching designs, while a law firm could benefit more from an understated and professional aesthetic.

Avoid Overcrowding Your Signage

One common mistake during the design process of aluminium tray signs is overloading them with text, graphics, or logos, which can make the sign difficult to read and overwhelming for potential customers. At Secprint, we recommend keeping the design focused by including only the key elements needed to communicate your message effectively.

Prioritise Readability

The design of aluminium tray signs should be easy to read from a distance or at a glance whether someone is walking or driving by. We recommend using legible, or bold fonts and keeping the text size appropriate to see from a distance. Using fonts which are thin or too ornate can be unreadable.

Leverage Colour Psychology

Colours play a key role in how your message is perceived. At Secprint, we recommend choosing a colour scheme for your aluminium tray signs that reflects your brand and supports your message. For example, blue suggests trust and reliability, while red conveys energy and urgency.

Include Your Branding (talk about strapline as well as logo)

Your aluminium tray signs should serve as an extension of your brand. Include your logo, company name, and strapline to maintain consistency across all marketing materials. A well-crafted strapline can reinforce your message and leave a lasting impression without overwhelming viewers with excessive information.

Website Address

Adding your website address is a simple yet effective way to encourage potential customers to learn more about your business from your aluminium tray signs. We recommend placing it in a size and style that’s easily readable without detracting from the primary message. Ensure the URL is clear and concise.

Use High-Quality Graphics

At Secprint we always recommend using high-quality, high-resolution images on your aluminium tray signs. Using blurry or pixelated images can instantly detract from the professionalism of your sign.

Optimise for Viewing Distance

For aluminium tray signs mounted on a high building, we recommend using larger fonts and simple graphics to ensure they are visible from a distance. For signs at eye level, you can use more detail whilst still being careful to not sacrifice readability.