Event Printing in 2025: Top Trends to Look Out For
As we approach 2025, there are new trends emerging in the ever-evolving indoor and outdoor events industry.
Printed materials are an essential part of organising, marketing, and facilitating any event - offering event organisers and promoters the necessary tools to create memorable, efficient, and sustainable experiences.
What Are Event Printing Services Trends For 2025? Key Takeaways
In 2025, event printing services trends focus on sustainability, with biodegradable and recycled materials being favoured.
Customised designs create memorable attendee experiences, while the use of QR codes are expected to increase to add interactive engagement.
Custom lanyard printing is also gaining popularity as a visible and tangible branding tool for improved customer experience.
Sustainable Printing for an Eco-Friendly Future
Sustainability has become more than a trend; it is evolving into an industry standard and will only continue further as we make our way into 2025.
Sustainable printing practices will drive the way businesses plan events as more are leaning toward responsible, eco-friendly printing services that can offer biodegradable or recycled materials for printing. This includes printed materials such as wristbands, badges, lanyards, stands and table tents, posters and banners – plus so much more!
Businesses and event organisers are becoming increasingly aware of their carbon footprint and responsibilities in reducing waste and are actively seeking out printing companies that prioritise sustainable printing practices and environmentally friendly options.
At Secprint, we pride ourselves on providing sustainable printing options without compromising on quality. Our service includes the option to utilise biodegradable and recyclable materials to support responsible event planning.
Customisation and Personalisation in Event Materials
Just like digital marketing trends, printing services must keep up with the need for custom print services to ensure brands have a chance of standing out amongst competitors.
Personalised event materials are essential to create unique, memorable experiences. With completely customised printed event products, businesses can resonate with attendees' interests.
This trend reflects the broader shift toward hyper-personalised event printing services and experiences in 2025, with every printed material playing a role in making a meaningful impact.
Custom Lanyard Programmes as a Branding Tool
Lanyard programmes are becoming increasingly popular at events, and this is set to grow in 2025.
A lanyard programme is a powerful branding and marketing tool that offers customisable design options in both premium and eco-friendly solutions. These items are among the most visible and tangible print marketing materials that help attendees instantly associate your brand with quality and environmental consciousness.
With many options available, a custom lanyard programme can include vibrant colours, logos, QR Codes, sponsorship information, and other important information about your event. They serve as a functional tool for both event organisers and attendees with information at their fingertips that can’t easily be put down or left behind!
Customer Experience in Event Printing Services
As experts in event printing services, Secprint understands the need for excellent levels of customer service.
In 2025, event printing services will become more popular than ever online, making it easy for organisers to get everything they need in one place, customise their orders, and get fast turnaround times.
These are all standards that Secprint currently include, in addition to the creation of customised high-quality artwork, where this may not be readily available or where creative inspiration and experience is required.
Technology Integration in Print Marketing For Events
In 2025, we can expect to see more emerging technologies such as QR codes being integrated into print marketing services to increase engagement.
While QR codes are widely used, event organisers are increasingly recognising their potential to engage attendees. They are commonly used to simply direct a user to a website – often just a business’s homepage – but QR codes can serve a much more engaging role at events. They can be placed on wristbands, tickets, or custom lanyards for example to lead attendees to event schedules, speaker bios, or exclusive content or giveaways.
Why Choose Secprint for your 2025 Event Print Marketing Needs?
At Secprint, we ensure that our print marketing services stay up-to-date with the latest trends and technologies.
We offer sustainable printing solutions, custom printing, and a customer-centric approach to ensure our customers receive a quick, efficient and hassle-free process.
Our commitment to quality is matched by our dedication to sustainable printing practices, with numerous options for eco-friendly materials across all our products including wristbands, tickets, stands, banners, and more!
Contact our team today to find out more about our event printing services or browse our available products to find the right marketing materials for your next event.
12/12/2024